Philosophy

 

Experience and Expertise Count.

The same passion, expertise, marketing vision and business acumen that led Michael Lavigne to success in  the fast paced hi-tech world of Silicon Valley has also propelled him to a leadership position in the marketing and sale of luxury homes and estates on the Central Coast.

With more than ten years of experience marketing, selling, and developing  luxury properties from  the hills of Los Altos  to the vineyard estates of Aptos, to executive homes and beach getaways in Santa Cruz and the Monterey Bay region,  Michael Lavigne knows what it takes to yield impressive results in luxury real estate. 

 

Our Approach

Our approach to the marketing and sale of your home is like none other offered in the area. We offer unparalleled marketing expertise:  nothing is more important in properly positioning your home  than the use of the finest photography, ‘world-class’ marketing collateral pieces, and a high profile internet advertising campaign using custom, property-specific websites to reach a target audience of potential buyers far beyond the local area.  We utilize a variety of web-based advertising mediums including Realtor.com, Zillow, Trulia, YouTube and Craigslist to attract the widest possible audience for your home.

 

Portfolio Services

With our sales background and  development and construction experience with fine area homes, we have unique expertise to offer our clients to help them prepare their home for sale. A key part of our listing strategy involves helping clients make choices to enhance their home with a range of improvements that ultimately brings better results in a shorter period of time.

We offer expertise on  immediate improvements that range from color consulting and furniture placement, accessorizing and staging, to remodeling of bathrooms and kitchens to more significant structural or landscape alterations.